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The K.I.S.S. Principle (keep it simple, stupid) is the basis of CynRa Media's design philosophy. Every day people are overwhelmed with information, advertisements are everywhere, news and media saturates every aspect of life. We have learned that in today's world simplicity stands out above the crowd.

Most of us want to be entertained, we want to feel smart and discover things, but we don't have time to learn things that are too complicated. Whether you're designing a website, developing a new product, or trying to get your point across in a discussion, it's good to remember that most people have limited patience.

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spacer Any intelligent fool can make things bigger, more complex, and more violent.  It takes a touch of genius - and a lot of courage - to move in the opposite direction.  ~E.F. Schumacker
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